Experience Index
This page outlines the types of product problems, systems, and features I’ve designed across nearly two decades of work in consumer, B2B, and internal platforms.
Use this page to explore the breadth of problems I’ve solved and the contexts that shaped how I lead, design, and research.
Product Areas & Feature Work
Across consumer, B2B, and internal platforms, I’ve designed and delivered features that support complex decision-making, operational workflows, and systems that evolve over time.
  • Authentication and sign-in flows
  • Role-based access and permissions
  • Admin and configuration experiences
  • Error handling, validation, and recovery states
  • Multi-step task flows and wizards
  • Configuration and setup experiences
  • Rules-driven and conditional interfaces
  • Edge-case and exception handling
  • Dashboards and reporting tools
  • Admin panels and internal systems
  • Content and data management workflows
  • Monitoring, review, and approval flows
  • Product detail and comparison flows
  • Cart, checkout, and post-purchase flows
  • Substitutions, refunds, and order modifications
  • Promotions, offers, and incentive surfaces
  • Search and filtering systems
  • Browse and category structures
  • Information architecture and taxonomy design
  • Onboarding and orientation experiences
  • Internal knowledge bases and support tools
  • Sales enablement platforms
  • Documentation and instructional content
  • Self-service help and guidance flows
Domains & Product Contexts
  • Enterprise SaaS
  • B2B platforms
  • Internal tools and operational systems
  • Consumer-facing products
  • FinTech
  • Ecommerce
  • EdTech
  • Content and publishing platforms
  • Early-stage and scaling products
Colleague feedback
“He is great at creating processes where none exist to ensure alignment across teams and to drive transparency with leadership.”
Jason Engelbart

Product Design Leader | Ex-Amazon


View on LinkedIn →
Core Capabilities

UX & Product Leadership

  • UX leadership and team development
  • Design leadership and mentorship
  • Product strategy and alignment
  • Roadmap prioritization
  • Design operations (DesignOps)
  • Change management
  • Process improvement
  • Decision-making under constraint

Interaction Design & Systems Thinking

  • Interaction design for complex workflows
  • Information architecture
  • Enterprise UX
  • Complex workflow design
  • Design systems and pattern libraries
  • Accessibility considerations
  • Error-state and edge-case design
  • Design documentation and standards

Research & Discovery

  • Discovery research
  • User interviews and contextual inquiry
  • Usability testing (moderated and unmoderated)
  • Journey mapping
  • Persona development
  • Problem framing and synthesis
  • Market and competitive analysis
  • Surveys and mixed-methods research
  • Card sorting, tree testing and information validation

Data, Analytics & Experimentation

  • Data-informed design
  • GA4 analysis
  • A/B testing and experimentation
  • Funnel and conversion analysis
  • Analytics-backed UX evaluation
  • Hypothesis validation
  • Ongoing usability evaluation

Cross-Functional Collaboration

  • Product partnership and alignment
  • Engineering collaboration
  • Front-end collaboration
  • Agile and triad-based workflows
  • Stakeholder alignment
  • Research alignment
  • Marketing and go-to-market collaboration
  • Sales enablement support

Tools & Platforms

  • Figma
  • FigJam, Miro
  • GA4, LogRocket
  • Jira, Confluence, Aha!
  • UserTesting, Optimal Workshop
  • Webflow
  • HTML/CSS (prototyping), Email on Acid
  • AI-assisted design and research tools

Credentials

  • MBA, Management & Organizations
  • B.A., Management Information Systems
  • NN/g UX Management Specialty
  • CUA, CXA
Resume
For a chronological view of my roles, responsibilities, and career progression, you can download my resume below.
Case Studies
The projects above represent additional contexts and problem spaces that informed my approach. For deeper examples of how I work through complexity, see the selected case studies below.
Let’s Connect
The easiest way to reach me is on LinkedIn. For more detailed inquiries, you can also use the contact form.