Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Reframed a fragmented ACT product ecosystem into a more unified learner experience spanning planning, testing, results, and next-step decisions.
Aligned product, research, architecture, and adjacent teams around a systems-level vision for continuity, personalization, and cross-product learner support.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Re-architected a highly complex product detail experience to support scale, variation, and long-term growth.
Defined and negotiated the variation system governing the platform migration, contributing to a 1.49% conversion rate increase and 84k additional add-to-carts.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Re-architected a highly complex product detail experience to support scale, variation, and long-term growth.
Defined and negotiated the variation system governing the platform migration, contributing to a 1.49% conversion rate increase and 84k additional add-to-carts.
Product Strategy, Research & Delivery · Hy-Vee · Consumer Ecommerce
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
Defined interaction paradigms and system architecture for a cloud-based 3D collaboration platform built from zero to one.
Shaped a collaborative 3D modeling platform for large engineering and manufacturing organizations, with target accounts including Rockwell Collins, John Deere, Vermeer, and Caterpillar.
Led research, strategy, and delivery for a revenue-critical internal platform used by a rapidly scaling sales organization.
Translated insights from top performers and external research into guided workflows that improved speed, accuracy, and trust at scale.
Led research, strategy, and delivery for a revenue-critical internal platform used by a rapidly scaling sales organization.
Translated insights from top performers and external research into guided workflows that improved speed, accuracy, and trust at scale.