Defined a longitudinal learner experience across 37+ systems and 5+ product lines.
Led UX strategy and cross-product alignment, shifting roadmaps toward a more continuous learner experience.
Defined a longitudinal learner experience across 37+ systems and 5+ product lines.
Led UX strategy and cross-product alignment, shifting roadmaps toward a more continuous learner experience.
Defined a longitudinal learner experience across 37+ systems and 5+ product lines.
Led UX strategy and cross-product alignment, shifting roadmaps toward a more continuous learner experience.
Research-Led Product Design · Measurable Growth · Hy-Vee · Consumer Ecommerce · 2020–2022
A 100+ product audit showed the PDP redesign depended on the product model and variation system.
Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.
Research-Led Product Design · Measurable Growth · Hy-Vee · Consumer Ecommerce · 2020–2022
A 100+ product audit showed the PDP redesign depended on the product model and variation system.
Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.
Research-Led Product Design · Measurable Growth · Hy-Vee · Consumer Ecommerce · 2020–2022
A 100+ product audit showed the PDP redesign depended on the product model and variation system.
Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.
As Founding Product Design Lead and the sole designer in year one, I defined the 0→1 collaboration model for complex 3D work.
Designed around CAD, security, performance, and research-access constraints. I also implemented React/CSS changes in the product repository.
As Founding Product Design Lead and the sole designer in year one, I defined the 0→1 collaboration model for complex 3D work.
Designed around CAD, security, performance, and research-access constraints. I also implemented React/CSS changes in the product repository.
As Founding Product Design Lead and the sole designer in year one, I defined the 0→1 collaboration model for complex 3D work.
Designed around CAD, security, performance, and research-access constraints. I also implemented React/CSS changes in the product repository.
I turned what top reps knew into guided workflows for live sales conversations, taking on product framing and prioritization alongside the design work.
Nine research-based customer archetypes shaped a unified knowledge center that supported faster onboarding, better continuity during live calls, and more consistent sales messaging.
I turned what top reps knew into guided workflows for live sales conversations, taking on product framing and prioritization alongside the design work.
Nine research-based customer archetypes shaped a unified knowledge center that supported faster onboarding, better continuity during live calls, and more consistent sales messaging.
I turned what top reps knew into guided workflows for live sales conversations, taking on product framing and prioritization alongside the design work.
Nine research-based customer archetypes shaped a unified knowledge center that supported faster onboarding, better continuity during live calls, and more consistent sales messaging.
Redesigned a mission-critical K–12 test administration platform around how coordinators actually worked.
Hand selected by the Core Engineering director as the sole interaction designer, I turned field research into task-based navigation and a coded prototype engineers could build from.
Redesigned a mission-critical K–12 test administration platform around how coordinators actually worked.
Hand selected by the Core Engineering director as the sole interaction designer, I turned field research into task-based navigation and a coded prototype engineers could build from.
Redesigned a mission-critical K–12 test administration platform around how coordinators actually worked.
Hand selected by the Core Engineering director as the sole interaction designer, I turned field research into task-based navigation and a coded prototype engineers could build from.
