Reframed a fragmented ecosystem of 37+ systems and 5+ product lines into a longitudinal learner experience.
Led UX strategy and cross-product alignment, shifting roadmaps from product silos toward learner continuity.
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A 100+ product audit revealed that the PDP problem was really a product-model and variation-system problem.
Authored the rules, aligned Hy-Vee with ProdX on two API changes, and helped move Similar Items conversion from 0.82% to 1.49%.
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Founding Lead UX Designer and sole designer in year one, defining the 0→1 collaboration model for complex 3D work.
Designed around CAD, security, performance, and research-access constraints—and implemented React/CSS changes in the product repository.
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Conceived and led an internal enablement product in the absence of a formal product manager.
Studied expert sales reasoning and turned tacit knowledge into nine customer archetypes, reusable conversation patterns, and governed guidance.
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Hand selected by the Core Engineering director as sole interaction designer for a ground-up test administration redesign.
Translated field research into personas, task-oriented IA, interaction design, accessibility guidance, and a working front-end prototype.
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