My research work spans both discovery and validation, depending on the decision at hand.

• Discovery research:
 User interviews, stakeholder interviews, contextual inquiry, and domain research to understand needs, constraints, and workflows
• Problem framing and synthesis
: Affinity mapping, insight synthesis, problem statements, and opportunity definition
• Concept and structure validation: Concept testing, usability testing, tree testing, and workflow validation
• Mixed-methods research: Combining qualitative insight with surveys, usage data, analytics, and experimentation
• Ongoing evaluation: Iterative testing and analytics review to validate assumptions and guide refinement over time

I choose methods based on the decision at hand, not the process checklist.

Research matters when it changes what the team does. I use findings to shape flows, information architecture, interaction models, priorities, and sometimes the problem definition itself.

At its best, research becomes a shared reference point that grounds discussions across product, design, engineering, and marketing, ensuring findings influence outcomes, not just artifacts.