My research work spans both discovery and validation, depending on the decision at hand.

• Discovery research: User interviews, stakeholder interviews, contextual inquiry, and domain research to understand needs, constraints, and workflows
• Framing and synthesis: Affinity mapping, insight synthesis, opportunity statements, and opportunity definition
• Concept and structure validation: Concept testing, usability testing, tree testing, and workflow validation
• Mixed-methods research: Combining qualitative insight with surveys, usage data, analytics, and experimentation
• Ongoing evaluation: Iterative testing and analytics review to validate assumptions and guide refinement over time

I choose methods based on the decision at hand, not the process checklist.

Research matters when it changes what the team does. I use findings to shape flows, information architecture, interaction models, priorities, and sometimes the product direction itself.

At its best, research gives Product, Design, Engineering, and Marketing a common set of evidence to work from, so findings actually shape decisions, not just artifacts.